In a captivating interview with ADWEEK, Jess Lanzillo, the newly appointed VP of franchise and product for Dungeons & Dragons (D&D), delves into the game’s rich history and exciting future as it celebrates its 50th anniversary this year.
Lanzillo, whose career journey intertwined with her love for gaming, expressed her excitement about leading D&D during this milestone. From childhood adventures with Sierra Games to high school sessions of Magic: The Gathering and D&D at local comic shops, Lanzillo’s path eventually led her to Wizards of the Coast, the company behind D&D.
Reflecting on her transition from Magic: The Gathering to D&D, Lanzillo highlighted the game’s enduring appeal and its impact on cultural storytelling. She emphasized how D&D’s collaborative nature fosters creativity and community, transcending generational boundaries.
Regarding D&D’s 50th anniversary, Lanzillo teased upcoming releases and celebrations that honor the game’s legacy while embracing modern play styles. New rulebooks, adventures, and digital tools aim to make the game accessible and engaging for both longtime fans and newcomers alike.
When asked about D&D’s collaboration with Stranger Things, Lanzillo hinted at tie-ins for the show’s fifth and final season, maintaining excitement among fans. She also discussed D&D’s successful ventures into Lego sets and partnerships with digital games like Destiny and Dead by Daylight.
Looking ahead, Lanzillo expressed openness to exploring further entertainment avenues, including potential movies or TV series. The success of Honor Among Thieves, despite mixed critical reception, underscored the brand’s appeal in visual storytelling.
As D&D continues to evolve, Lanzillo stressed the brand’s commitment to community and creativity, reinforcing its role as a cultural touchstone for collaborative storytelling. She outlined educational initiatives and library programs aimed at introducing new generations to D&D, emphasizing its positive impact on literacy and social skills.
With a nod to the future, Lanzillo celebrated D&D’s unique ability to unite diverse individuals through imaginative gameplay, laying a strong foundation for the next 50 years of adventures in the realms of Dungeons & Dragons.
Fans and newcomers alike can anticipate a year filled with innovative releases and engaging experiences as D&D celebrates half a century of inspiring imaginations worldwide.
